Rajabi Hadi; Ramezan Telekani
Volume 13, Issue 3 , October 2023
Abstract
Problem statement: In today's era, media and especially social networks, by influencing the triple layers of belief, value and behavior, play a very important role in engineering people's ...
Read More
Problem statement: In today's era, media and especially social networks, by influencing the triple layers of belief, value and behavior, play a very important role in engineering people's thoughts and political behaviors in elections. In this article, with an emphasis on the 13th presidential election of the Islamic Republic of Iran, the role of the opposition media in engineering public opinion and strategies to counter it in line with the soft power of the Islamic Republic of Iran have been researched.Research method: The current research is applied in terms of purpose and in terms of nature, type of data and methodological approach of qualitative studies based on thematic analysis. data collection tool, use of sampling method; It is purposeful and based on theoretical saturation. Theme analysis technique was used to analyze the data obtained from the conducted interviews.Findings and conclusions: opposition and counter-revolutionary groups, using methods and methods such as: formation of think tanks and situation analysis tables; focus on disqualifying candidates; creating a crisis and creating a bipolar atmosphere in society; Launching various campaigns, exploiting economic problems, creating rumors, inducing despair and hopelessness, highlighting the role of leadership in the elections, were used to influence and engineer the public opinion of the Iranian society in the 1400 presidential election.The soft power of the Islamic Republic of Iran in dealing with these actions includes: the role of the Supreme Leader in guiding public opinion, strengthening the revolutionary flow in social networks, increasing public trust in mass media, etc.
